Ads on jerseys..

[Nik]

Yeah, you are, buddy.  Gotta draw a line somewhere.

Who would have known that when the Leafs hired Burke you were so disappointed it wasn't Edmund.

 

[ZBBM]

Yeah, you are, buddy.  Gotta draw a line somewhere.

Who would have known that when the Leafs hired Burke you were so disappointed it wasn't Edmund.

Well, I can't deny it.  Things have gone steadily downhill since the 18th century.  Back then, ads consisted of stuff like, "If you learn of a better dental cream than Patten's, we should like to hear from you."

 

[LeafsDownUnder]

We have had jersey sponsors in rugby league in AUS for about 40 years.

We have accepted it as the clubs have needed the income to remain financially viable. This is where we are probably different from the NHL in that sponsor revenue from jerseys would be relatively small compared to all of the other revenue.

Our retail jerseys are the same as the on-field jerseys except for kids jerseys where clubs are sponsored by alcohol or gambling companies.

Most fans are fine with it as long as the sponsor logo/artwork doesn't contrast too greatly with the overall jersey design. We have a chest sponsor, sleeve sponsors, "neck" sponsor and top rear and bottom rear sponsor. We also have 2-3 shorts sponsors and the same sponsors on their training gear etc.

This obviously seems like a lot compared to the current NHL standard of none, but they can be blended in quite well, and as it was fairly gradual it didn't cause too much of a problem for fans.

Some clubs have different sponsors for their home versus their away strips.

My club, the Canberra Raiders, have jerseys as follows:

 

[Nik]

Welcome to the board, Hrundi. The way I remember it from my time in Australia was that AFL clubs(sides? It's been a while) also had fairly prominent ads on their uniforms.

 

[LeafsDownUnder]

Welcome to the board, Hrundi. The way I remember it from my time in Australia was that AFL clubs(sides? It's been a while) also had fairly prominent ads on their uniforms.

Cheers.

AFL jersey sponsors are smaller than NRL jersey sponsors.

Their sponsorship revenue is typically the same or more, so they negotiated the "sanctity" of the jersey a bit more effectively than the NRL.

For example...

You can see the Hyundai logo on their "breast". The big logo in the center of the "guernsey" is actually the club logo. This is probably the better model for the NHL approach.