Author Topic: Media Thread  (Read 2667 times)

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Online herman

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Media Thread
« on: August 30, 2017, 10:07:47 AM »
www.twitter.com/coreypronman/status/902894044736577536

Online CarltonTheBear

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Re: Media Thread
« Reply #1 on: August 30, 2017, 10:10:38 AM »
Well that was expected by everybody, especially once Custance went there after ESPN. The Athletic has seriously exploded recently. Not even just on the hockey side of things too. Getting Ken Rosenthal for the baseball side of things was huge too.

Online herman

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Re: Media Thread
« Reply #2 on: August 30, 2017, 10:20:39 AM »
Well that was expected by everybody, especially once Custance went there after ESPN. The Athletic has seriously exploded recently. Not even just on the hockey side of things too. Getting Ken Rosenthal for the baseball side of things was huge too.

Going full vertical on NHL and MLB and other sports coverage, picking up the pieces mainstream sports media has lost due to their archaic financial model.

The Athletic TO dropped their beat writer, David Alter, though, and I'm not sure why. They picked up Scott Wheeler instead (full-time now) for Leafs and Marlies and draft coverage.

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Re: Media Thread
« Reply #3 on: August 30, 2017, 12:53:51 PM »
Weird. I liked David Alter.

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Offline Michael

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Re: Media Thread
« Reply #4 on: September 01, 2017, 03:05:53 PM »
The Athletic TO dropped their beat writer, David Alter, though, and I'm not sure why. They picked up Scott Wheeler instead (full-time now) for Leafs and Marlies and draft coverage.

This is from David Alter. I found it interesting that he never mentioned James Mirtle. But I like Wheeler and Mirtle covering the Leafs, so even though I was okay with Alter, I won't miss him.


Offline disco

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Re: Media Thread
« Reply #5 on: September 01, 2017, 08:24:23 PM »
Bowen: I haven’t been this excited for a Maple Leafs season since the early nineties
https://www.youtube.com/watch?v=p2mjbIpSH9M
Healy: League perception of Leafs is called “envy”
https://www.youtube.com/watch?v=PlotXeux1V4&t=7s
« Last Edit: September 01, 2017, 08:33:08 PM by disco »
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Online CarltonTheBear

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Re: Media Thread
« Reply #6 on: September 05, 2017, 09:11:15 AM »

Offline Zee

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Re: Media Thread
« Reply #7 on: September 05, 2017, 09:19:03 AM »
Pierre LeBrun joins the fold: https://theathletic.com/90956/2017/09/05/pierre-lebrun-why-im-joining-the-athletic/

Are they able to pay all these people?  Seems to be growing quite quickly.

Offline Peter D.

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Re: Media Thread
« Reply #8 on: September 05, 2017, 10:08:28 AM »
Are they able to pay all these people?  Seems to be growing quite quickly.

I'm skeptical about The Athletic model.  Cobble a bunch of former writers together who mostly were laid off because people don't want to pay for content these days, to write for a site that forces people to pay for content. 

I'd love to know how The Athletic is able to pay all these people a more than reasonable salary they're accustomed to..

Offline Nik the Trik

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Re: Media Thread
« Reply #9 on: September 05, 2017, 10:13:43 AM »

Talk about growing quickly:

Give a man the reputation of an early riser and he can sleep 'til noon
-Mark Twain

Offline Nik the Trik

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Re: Media Thread
« Reply #10 on: September 05, 2017, 10:16:36 AM »
I'm skeptical about The Athletic model.  Cobble a bunch of former writers together who mostly were laid off because people don't want to pay for content these days, to write for a site that forces people to pay for content. 

I'd love to know how The Athletic is able to pay all these people a more than reasonable salary they're accustomed to..

I guess the thinking is that unlike something like ESPN Insider this is wide ranging while at the same time very focused to sports fans. Also, I imagine that after the layoffs made by newspapers and places like ESPN this is an appeal to a certain kind of fan who really likes a particular type of traditional sports coverage at the same time that sort of coverage is rapidly disappearing.
Give a man the reputation of an early riser and he can sleep 'til noon
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Re: Media Thread
« Reply #11 on: September 05, 2017, 10:25:11 AM »
Are they able to pay all these people?  Seems to be growing quite quickly.

I'm skeptical about The Athletic model.  Cobble a bunch of former writers together who mostly were laid off because people don't want to pay for content these days, to write for a site that forces people to pay for content. 

I'd love to know how The Athletic is able to pay all these people a more than reasonable salary they're accustomed to..

Say, for instance, that the average subscriber pays $40 / yr (most will sign up with a discount).  100k subscribers gives you 4 million in revenue.  Take some off the top for running the site, $ to travel with teams (for the few who are on the beat) etc and you probably have enough leftover for 20-25 writers getting paid decently and a few others who freelance.  I bet they've already surpassed those numbers too.

Offline Nik the Trik

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Re: Media Thread
« Reply #12 on: September 05, 2017, 10:29:51 AM »
Say, for instance, that the average subscriber pays $40 / yr (most will sign up with a discount).  100k subscribers gives you 4 million in revenue.  Take some off the top for running the site, $ to travel with teams (for the few who are on the beat) etc and you probably have enough leftover for 20-25 writers getting paid decently and a few others who freelance.  I bet they've already surpassed those numbers too.

100,000 paid subscribers in the internet age is a ton.
Give a man the reputation of an early riser and he can sleep 'til noon
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Online herman

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Re: Media Thread
« Reply #13 on: September 05, 2017, 10:30:17 AM »
Are they able to pay all these people?  Seems to be growing quite quickly.

I'm skeptical about The Athletic model.  Cobble a bunch of former writers together who mostly were laid off because people don't want to pay for content these days, to write for a site that forces people to pay for content. 

I'd love to know how The Athletic is able to pay all these people a more than reasonable salary they're accustomed to..

They have venture capital backing, and a very low overhead model relative to the traditional print outlets (it's really the copious travel expenses that might bite into profits). The journalists also get to write about whatever they want (within reason) at whatever length and that, from a creative aspect, is attractive. They also don't have to tweet/blog/video for clicks/ad impressions if they don't want to.

Online CarltonTheBear

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Re: Media Thread
« Reply #14 on: September 05, 2017, 10:34:34 AM »
Say, for instance, that the average subscriber pays $40 / yr (most will sign up with a discount).  100k subscribers gives you 4 million in revenue.  Take some off the top for running the site, $ to travel with teams (for the few who are on the beat) etc and you probably have enough leftover for 20-25 writers getting paid decently and a few others who freelance.  I bet they've already surpassed those numbers too.

100,000 paid subscribers in the internet age is a ton.

The other day their co-founder said that 100,000 subs was the goal by the end of the year.

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Re: Media Thread
« Reply #14 on: September 05, 2017, 10:34:34 AM »