Author Topic: Ads on jerseys..  (Read 2102 times)

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Offline Nik the Trik

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Re: Ads on jerseys..
« Reply #30 on: September 18, 2016, 11:01:07 AM »
I don't think it would curb jersey sales in the long run. I see quite a few people who wear clothing because it has an ad on it.

Also, even if people were resistant to buying jerseys with ads on them there would be nothing stopping a team from having ads on the team's jerseys but no ads on the ones they sell to fans.
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Online Kaberle15

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Re: Ads on jerseys..
« Reply #31 on: September 19, 2016, 08:41:13 AM »
It will happen at some point in time. See Soccer teams around the world...

Hopefully it will take a lot of time to it.
A.K.A Gardiner51, Changed back to Kaberle15 now that he is retired.

Offline Zee

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Re: Ads on jerseys..
« Reply #32 on: September 19, 2016, 09:28:01 AM »
I wouldn't like it but it wouldn't push me away as a fan.  If all these years of futility couldn't do it, a few ads won't.

Online nutman

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Re: Ads on jerseys..
« Reply #33 on: September 19, 2016, 09:40:08 AM »
Give them an inch and they will take a mile.. so.. unless the NHL sets a bar, lets say three small ones, it should never be allowed. Tor may never do much more then a small classy ad , but a poor team may cover a jersey from front to back to make all the money they can.

Offline Bates

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Re: Ads on jerseys..
« Reply #34 on: September 19, 2016, 11:19:30 AM »
I will never own a jersey with advertising in it and will never buy one if they go this route!!!


Disclaimer:  I don't own a jersey and have never bought one.

Online Bullfrog

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Re: Ads on jerseys..
« Reply #35 on: September 19, 2016, 11:31:02 AM »
Isn't buying a jersey with a Maple Leafs logo on it just advertising for the Maple Leafs?

Online CarltonTheBear

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Re: Ads on jerseys..
« Reply #36 on: September 19, 2016, 11:36:24 AM »
Isn't buying a jersey with a Maple Leafs logo on it just advertising for the Maple Leafs?

Or the Adidas/Nike/Reebok logo on them. Those companies don't spend millions of dollars on jersey rights because they're big fans of culture and history. Jerseys have been a giant revenue-machine for a very, very long time.

There's a reason we get a new Team Canada jersey for essentially every international tournament.

Online CarltonTheBear

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Re: Ads on jerseys..
« Reply #37 on: September 19, 2016, 11:38:55 AM »
I will say this, we're 3 pages into this thread and so far nobody has smugly chimed in that they're supposed to be called sweaters, not jerseys. Props to everyone for that.

Offline Nik the Trik

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Re: Ads on jerseys..
« Reply #38 on: September 19, 2016, 11:51:08 AM »
I will say this, we're 3 pages into this thread and so far nobody has smugly chimed in that they're supposed to be called sweaters, not jerseys. Props to everyone for that.

I never got that. They used to be called sweaters because they were sweaters. Now they're not. I'm going to call a lightweight, sweat wicking, thin polyester garment a sweater?
Give a man the reputation of an early riser and he can sleep 'til noon
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Online Zanzibar Buck-Buck McFate

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Re: Ads on jerseys..
« Reply #39 on: September 19, 2016, 12:32:37 PM »
I will say this, we're 3 pages into this thread and so far nobody has smugly chimed in that they're supposed to be called sweaters, not jerseys. Props to everyone for that.

I never got that. They used to be called sweaters because they were sweaters. Now they're not. I'm going to call a lightweight, sweat wicking, thin polyester garment a sweater?

Yeah, you are, buddy.  Gotta draw a line somewhere.

Offline Nik the Trik

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Re: Ads on jerseys..
« Reply #40 on: September 19, 2016, 12:36:30 PM »
Yeah, you are, buddy.  Gotta draw a line somewhere.

Who would have known that when the Leafs hired Burke you were so disappointed it wasn't Edmund.
Give a man the reputation of an early riser and he can sleep 'til noon
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Online Zanzibar Buck-Buck McFate

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Re: Ads on jerseys..
« Reply #41 on: September 19, 2016, 01:35:18 PM »
Yeah, you are, buddy.  Gotta draw a line somewhere.

Who would have known that when the Leafs hired Burke you were so disappointed it wasn't Edmund.

Well, I can't deny it.  Things have gone steadily downhill since the 18th century.  Back then, ads consisted of stuff like, "If you learn of a better dental cream than Patten's, we should like to hear from you."

Offline hrundi99

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Re: Ads on jerseys..
« Reply #42 on: September 21, 2016, 08:37:03 PM »
We have had jersey sponsors in rugby league in AUS for about 40 years.

We have accepted it as the clubs have needed the income to remain financially viable. This is where we are probably different from the NHL in that sponsor revenue from jerseys would be relatively small compared to all of the other revenue.

Our retail jerseys are the same as the on-field jerseys except for kids jerseys where clubs are sponsored by alcohol or gambling companies.

Most fans are fine with it as long as the sponsor logo/artwork doesn't contrast too greatly with the overall jersey design. We have a chest sponsor, sleeve sponsors, "neck" sponsor and top rear and bottom rear sponsor. We also have 2-3 shorts sponsors and the same sponsors on their training gear etc.

This obviously seems like a lot compared to the current NHL standard of none, but they can be blended in quite well, and as it was fairly gradual it didn't cause too much of a problem for fans.

Some clubs have different sponsors for their home versus their away strips.

My club, the Canberra Raiders, have jerseys as follows:


« Last Edit: September 21, 2016, 08:51:54 PM by hrundi99 »

Offline Nik the Trik

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Re: Ads on jerseys..
« Reply #43 on: September 21, 2016, 08:41:36 PM »

Welcome to the board, Hrundi. The way I remember it from my time in Australia was that AFL clubs(sides? It's been a while) also had fairly prominent ads on their uniforms.
Give a man the reputation of an early riser and he can sleep 'til noon
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Offline hrundi99

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Re: Ads on jerseys..
« Reply #44 on: September 21, 2016, 08:56:28 PM »

Welcome to the board, Hrundi. The way I remember it from my time in Australia was that AFL clubs(sides? It's been a while) also had fairly prominent ads on their uniforms.

Cheers.

AFL jersey sponsors are smaller than NRL jersey sponsors.

Their sponsorship revenue is typically the same or more, so they negotiated the "sanctity" of the jersey a bit more effectively than the NRL.

For example...



You can see the Hyundai logo on their "breast". The big logo in the center of the "guernsey" is actually the club logo. This is probably the better model for the NHL approach.
« Last Edit: September 21, 2016, 08:58:15 PM by hrundi99 »

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Re: Ads on jerseys..
« Reply #44 on: September 21, 2016, 08:56:28 PM »