On Tuesday the franchise unveiled a new logo that will serve as the team’s primary mark beginning with the 2016-17 season.
“As an organization, we wanted to get back to our roots, when Conn Smythe first changed the team logo to the Maple Leaf in 1927,” Brendan Shanahan, Toronto Maple Leafs President and Alternate Governor said.
“Inspired by the badge that he and his fellow Canadian soldiers wore during World War I, Smythe wanted his team to wear the badge with ‘honour, pride and courage’. That is our goal for the next chapter in Leafs history.”
The Maple Leafs will unveil the team’s new uniforms incorporating the logo at the 2016 NHL Draft to be held June 24-25 in Buffalo, New York.
The Toronto Marlies, the Leafs’ AHL affiliate, will also adopt the new mark into their own logo.